The Culture of Giving Initiative

The Culture of Giving Initiative is a participatory sports format in which registration does not take place through a monetary fee, but through the donation of essential goods intended for people in need.

The project is developed in collaboration with local associations and institutions, which vary depending on the host context, with the aim of creating a model of participation that is concrete, direct, and oriented toward support.

It is not a competitive event in the strict sense, but a collective activity that brings together movement and solidarity. It can take different forms depending on the host municipality, while always maintaining the same principle: turning participation into a meaningful act.

The meaning of the format

The initiative brings together sport, connection, and support.

The host municipality, the sporting discipline, and the goods required for registration vary with each edition, shaping a specific configuration based on the needs of the communities involved.

Participation becomes a tangible form of support for those in need.

A model of participation

The format is designed to be replicable across different contexts, adapting to the characteristics of each territory and its local partnerships.

The structure remains simple and recognizable: a shared activity, a common path, and a form of participation based on giving.

It is an essential system that connects physical activity, community, and solidarity, always keeping the value of giving at its core.

Why take part

To turn participation into a gesture that endures.

To bring together physical activity and social responsibility.

To join an event where the outcome is shared.